In this episode of Pure Muscle Radio, hosts Antoine Vaillant and Dorian Hamilton are joined by special guest Phil Viz. They tackle the important topic of integrity in the supplement industry, highlighting how some companies prioritize profit over quality, while HD Muscle remains dedicated to producing the best products, even if it means lower profit margins. The conversation extends to the prevalence of Photoshop and misleading advertising in the fitness world, emphasizing the need for consumers to be well-informed when purchasing supplements. Additionally, they explore the significance of neuromuscular efficiency, finding enjoyment in training, and the psychological triggers that contribute to optimal results in bodybuilding and other pursuits. Tune in to this episode for a thought-provoking discussion on integrity, informed decision-making, and the psychological aspects of achieving success in the fitness industry.