Jerry Kennedy
Purpose Local Podcast
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Jerry Kennedy
Purpose Local PodcastEpisodes
Jerry Kennedy
Purpose Local Podcast
Good podcast? Give it some love!
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Episodes of Purpose Local Podcast
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When you own a small business, you usually have a LOT more things to do than you have time to do them. That’s why delegating is such an important part of any growing small business. One of the first things that often gets delegated is marketing
In this episode of the Purpose Local Podcast, I talk about one of the things that Chick-Fil-A does best that every small business should strive to do. I search for a local dentist and discuss what some of them are doing well and what others are
I’ll confess…I’m a DIY guy. I like fixing my own house. I like working on my own cars. I totally understand when someone says, “If you want something done right, do it yourself.” Unfortunately for us DIYers, that statement is wrong. In this epi
There are a lot of different ways that new customers will discover your small business. Understanding the most common avenues will help you make better decisions about your current marketing and your marketing plans for the future. In this epis
One of the BIGGEST marketing opportunities for local small businesses is local SEO (Search Engine Optimization). The reality is that there are potential customers in your local area who are actively going to Google looking for the product or se
Most small businesses have a logo, but often small-business logos are terrible. Small-business owners frequently pick their logo without giving it much thought. They don’t consider whether that logo is helping their business or not. That’s a mi
Most small businesses, especially when they are first getting started, could use some more customers. Often times there are a lot of people who would buy from you, but they don’t even know you exist. That’s why so many small-business owners tur
Confusion is NOT your friend when you own a small business. Unfortunately, many small-business owners are so close to their business that they have a hard time putting themselves in the shoes of their customers. As a result…things get confusing
These days, you can’t throw a rock without hitting a couple of marketing gurus. Seems like everyone has a podcast, a book, or some course that is going to teach you how to be successful. Some of that advice is great. Some of that advice is terr
Building a successful local business is tough…even when you do everything right. If you are unknowingly lying to yourself…well…that makes building a successful local business is even more difficult. In this episode, I talk about a really common
Whether you are a Christian or not, growing a successful small business is difficult. Even when you do everything right, the process of growth usually takes longer than we all would like. In this episode, I talk about the importance of proper f
So your small business isn’t in the top 3 of Google in your area. Who cares? None of your people come from the internet anyway…right? In this episode, I talk about why it matters to be ranked high on Google. I discuss how being ranked 1st impac
Most of your future customers have options. You aren’t the only place to get the product/service that you sell. Because of that, customers can be picky. In this episode, I talk about the different pathways that customers use to choose products
Are negative reviews the end of the world for your small business? Some business owners act that way. Is the goal to have a perfect 5-star rating? In this episode, I talk about negative reviews. I discuss what to do and what NOT to do when you
We all know that feeling when someone refers a new customer to your small business. It’s awesome! But do you know how referrals happen? Did you know that word-of-mouth advertising isn’t the same now as it used to be? In this episode, I talk abo
If you own a local business, you definitely want to show up as high as possible in the Google search rankings. After all, more of your future customers are searching Google than anything else. In this episode, I talk about why Google cares abou
The last year has been really hard for many small-business owners. Government rules and regulations have forced many businesses to close. Some of them have closed for good. In this episode, I talk about what Christian business owners should do
In this episode, I talk about why the different ways that customers find small-businesses. I discuss why Google is so important, and which small business owners need to focus on Google in this new year. Let’s talk about it.
In this episode, I talk about the importance of a simple, clear message. So many small businesses have cluttered and confusing website home pages. If people don't know what you do, they won't buy from you. Let’s talk about it.
In this episode, I talk about some foundational aspects of a successful small business. I discuss why outreach and retention are so important. I also talk about the role trust plays in the success of small-business. Let’s talk about it.
In this episode, I talk about why unrealistic expectations make business ownership so much harder. I discuss the BIG lie that Christian business owners tell themselves. I also give a few tips about what to do going forward. Let’s talk about it.
It’s easy to get caught in the trap of looking for shortcuts and business home runs. But that’s now how must small businesses become successful. In fact, always looking for a shortcut is a great way to fail as a small business. So, don’t do tha
Your future customers are searching Google. What will they find or NOT find out about you? If you want to grow your small business, it's critically important that you show up well in the local search rankings. How do you do that? Let’s talk abo
Success doesn’t just fall out of the sky. It doesn’t work that way for believers or non-believers. If you want to grow your business, you have to put in the work. You have to develop your skills. You have to be prepared. Let’s talk about it.
Most small-business owners are NOT entrepreneurs, and that's OK. The important thing is that you understand the difference and make decisions accordingly. If you don't, you will end up wasting time and money while trying to grow your small busi
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