In this episode of Prologue, we’re joined by Jorge Juan B. Wieneke V, more commonly known in the scene as similarobjects. He shared with us how music ebbed him through phases of self-discovery and reinventions, and how it eventually led him to his vision of fostering an art free from the rigidity of rules and structures. It’s a free world for Jorge, and everyone is allowed to create anything, from emo music to dungeon synth. 

From a very young age, his parents have already noticed his gravitation towards music through his solo performances of Smokey Mountain’s Da Coconut Nut or Aladdin’s Original Soundtrack. He also got into a lot of music lessons, with his keyboard being bought through the most unlikely source. But his musical awakening would come from an old iPod that contained songs from one of the most influential bands in history. Since then, Jorge wanted to perform music — writing songs and joining cover bands during high school, and jumping into new musical frontiers when he got into college. 

Soon, performing was not enough. Jorge wanted to create. And in order to create the kind of music that resonated with him, he knew he had to break the rules. Throughout his journey, Jorge shared about the people he met and worked with along the way. These people would join his vision for a more democratized music world and it would eventually lead to the creation of a collective. This served as an intersection for like-minded individuals who create unusual music at a time where the world was just beginning to appreciate their perspective. Art galleries would become music stages, and their stage would eventually find its way to the dance floor that existed physically and virtually.

Jorge’s journey resembled a spiritual awakening, much like how he created the name for his brand. And in this journey, it is all about turning to music in order to bridge out self-identity. What started as a hobby became so much more as he traveled through different genres and into different worlds, and eventually coming into terms with the most unromanticized version of himself.