On today's episode of The QSR guru Podcast, the podcast dedicated to helping you become the quick service restaurant leader you were meant to be. Matt and Tricia discuss the topic of four walls marketing.

Four walls marketing is something that's been brought up a few times in the podcast, but never really dug into and explained. Now, for most quick service restaurants, you have your national marketing that happens, you don't really have to think about. Somebody in a corporate office somewhere is taking care of that for you. Then you normally have some local marketing that is taken care of by either your franchisee, or your district marketing group, or, you know, just us host of other ways. Now, four walls marketing is exactly what it sounds like. It is the marketing that you can do within the four walls of your restaurant to help grow your specific location.

In Matt and Tricia's 20 years of experience in this industry, there hasn't been much talk about four walls marketing by any of the brands that they've worked with, until the last five years. That was when Jared and Brian Collins brought the idea to Matt and Tricia. It is something that they practice very regularly, and something that they'd seen a lot of success with. So Matt and Tricia have adopted it. So this is in no way, their idea or their plan. This is taken directly from what other people have done and seen success with and they use it to their advantage.

And what four walls marketing is, is taking care of your guests and getting to know your guests. The bottom line is it's relationship building, it's making sure that your guest is comfortable, and that they know that you know them and that you care about them as a person, this will drive them back into your location over and over and over again. Not only that, when somebody asks them, where they should go for dinner, they're automatically going to think of you because you've built that relationship that makes them want to come to you and to tell people about you because they want their friends and family to have that same amazing experience that they had. So they will always tell people about you, they will be that word of mouth outside of your restaurant as long as you take care of them and treat them amazing inside those four walls.

Another thing that is kind of outside marketing, but it's something that is really, that is really helpful is getting involved with the schools. When you get involved with a local school, and you help their organizations or you give out free meal cards, or free ice cream or whatever you can do, whatever comp cards you have available, if you give those to the schools, those kids are going to bring their parents in and when they bring their parents in those parents are going to eat and then you're going to use that four walls marketing to make that family love your restaurant and keep coming back in over and over again.

Now these little things are what separates one location from the next you could have to have the exact same brand in the same town on the same street even and the one that does this process is the one that's going to see results above the others.

So for that and so much more. Listen to today's episode of The QSR guru Podcast, the podcast dedicated to helping you become the quick service restaurant leader you were meant to be.

Join the conversation at www.facebook.com/groups/qsrguru

Email us at [email protected]

Find our website at www.qsrguru.com