One of the most critical components to a successful business is its public relations team, and no one does PR better than South Florida entrepreneur, Duree Ross, founder of Duree & Co.

From working with international celebrities such as Gary Vaynerchuck down to small business owners … like me … Duree brings over twenty years of PR and business experience to the table to form a formidable presence that’s an advantage for any business.

In this episode, Duree talks about her journey from a from a twenty-something intern to founding the top PR firm in South Florida. We dig into issues such as social media versus traditional public relations, why personal branding is key and of course, crisis management, plus a lot more.

You can follow Duree and Duree & Co. at the following:

Instagram:

@dureecopr
@dureeandcompany
@dureeross

Twitter:

@DureeAndCompany
@dureecopr

Website:

www.dureeandcompany.com

Game 7 explores the psychology of what makes individuals great in business, sports and life.

Please hit the subscribe button and also leave us a review. You can follow the show via its hosts Michael Elkins and Ellis Hobbs. Their contact information is below:

Michael Elkins 
Instagram: @melkins1
Twitter: @melkins31175 

Ellis Hobbs
Instagram: @ellis_hobbs_3
Twitter: @ellishobbs