Welcome back to the Quest For Questions Podcast! In Part 2 of our Behavioral Economics Masterclass for Entrepreneurs, we continue our conversation with Rory Sutherland to help you Boost Sales. Don't miss this!

🔥 Uncover these captivating questions: 🔥

00:00 - Intro to Part 2: The Masterclass Continues!01:46 - Psycho-logical Innovation in Business11:28 - Map is NOT the Territory20:03 - Most Underrated Scientific Theory22:30 - Inefficiency, Growth & Capitalism27:16 - Marketing & Sales Psychology Hacks38:03 - Getting Paid for Creative Ideas51:35 - Solving the Most Challenging Problems56:00 - Rory's Marketing Course & Upcoming Book...---------------------------------📚 RESOURCES: 📚--------------------------------

💠Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland 💠Stop Making Sense (Upcoming Book by Rory Sutherland💠 Mad Masters" Online Course by Rory Sutherland 💠 Obvious Adams: The Story of a Successful Businessman 💠Roger Martin💠The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers 💠The Red Queen: Sex and the Evolution of Human Nature by Matt Ridley 💠 The Experience Machine: How Our Minds Predict and Shape Reality by Andy Clark 💠 Richard Hamming: You And Your Research

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