How many selfies do you take with your friends before settling on one that's "social media worthy"? Our guest co-host Marina Franklin thinks whatever the number is, it's a lot higher than what it used to be, and it's because our global level of self-consciousness is rising rapidly. Listen on as Marina, James, and Stephen discuss the difference in perception between looking in a mirror and at your smartphone screen, and why Stephen's happy to have the "Freakonomics apple" as his online avatar.

This episode is sponsored by Mott & Bow.