How do you personalize marketing messages to make an impact? What can you learn about the future of events by hosting small gatherings in 2020? This week, I am so excited to be joined by the CEO and Founder of S. Marc Management, Shana Prymic

Ep.30 - NFP Fundraising in a Digital Age ft. Guy Assedou, Director of Product Management at MobileCause

Dec 17th, 2020 29m 52s

How can NFPs drive fundraising without live events? Can you have the same success in a digital first world? This week, I am so excited to be joined by the Director of Product Management at MobileCause, Guy Assedou. Guy, share his insights on

Ep.29 - Your Audience Is Your Content ft. Simon Burton, Co-Founder of Virtual Events Institute, Author, and Event Storyteller Simon Burton

Dec 10th, 2020 18m 47s

How do we best connect with our community beyond key pillar events throughout the year? Why are those who are innovative and first to act today, most likely to succeed? This week, I am so excited to be joined by the Co-Founder of Virtual Even

Ep. 28 - Growing into a Hybrid World ft. Max Fellows, Growth Specialist, Consultant & Co founder of Virtual Events Directory

Dec 3rd, 2020 38m 27s

How do you create a sustainable business model in a virtual and hybrid events world? This week, I am so excited to be joined by Growth Specialist, and Co-Founder of The Virtual Events Directory and Elevate Mentoring, Max Fellows. Max shares h

Ep. 27 - Tying Consumed Content Directly To Revenue ft. Johan Abadie, VP of Digital Marketing & Analytics @ Mediafly

Nov 25th, 2020 21m 56s

Which KPIs matter the most?This Week, I am so excited to be joined by Marketing and Anylitics Guru, Johan Abadie. Johan shares his insights on why marketing metrics should be directly tied to revenue, as well as way to hyper personalize messag

EP.26 - Becoming an Exhibitions Master ft. Steve Lloyd, Founder andManaging Director of Exhibitions Mastery

Nov 19th, 2020 29m 44s

How do you optimize ROI when attending a trade event or conference? Why is this more challenging at Virtual Events, and how do we put in the necessary effort to be successful.This Week, I am so excited to be joined by a UK based industry expe

Ep.25 - Content Is King, But Experience Has To Be The Queen ft. Gordon Stake, Managing Partner @ Event Marketing Partners

Nov 11th, 2020 29m 8s

How do you drive sponsor and exhibitor engagement online? Can you build a business model for virtual only events?This week I am so excited to be joined by Gordon Stake, Managing Partner @ Event Marketing Partners. Gordon shares his insights fr

Ep. 24 - Amplifying the Voice which Matters Most ft. Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting

Nov 4th, 2020 26m 40s

How do you use empathy as a leader to become more inclusive? What can you do to amplify your voice? This week I am so excited to be joined by Courtney Stanley, Keynote Speaker, Event Emcee, & Career Coach @ CS Consulting. Courtney share her i

Ep. 23 - Utilizing Data tp Drive Marketing ft. Lindsay Miller, Communications Manager @ Visit Anaheim

Oct 28th, 2020 13m 28s

How does PR play a role in Experiential Marketing? What strategies can you use to best utilize data to drive your marketing efforts?This week I am joined the all around PR expert, by Lindsay Miller, Communication Manager, at Visit Anaheim. Li

Ep. 22 Startup Mentality & Innovations in B2B Conference Experiences ft. Ishu Singh CEO/Founder of Innstal & Scabus

Oct 21st, 2020 27m 25s

What do early stage entrepreneurs look for at trade events? Why is goal setting so important from an exhibitor or attendee level to find success at ritual events? This week, I am so excited to be joined by serial entrepreneur, and the host o

Ep. 21 Putting In The Sweat Equity ft. Josh Faris

Oct 14th, 2020 26m 14s

How do you assess progress without a defined finish line? What can you do to help your messaging stand out?This week, I am so excited to be joined by an industry colleague Josh Faris. Like myself, Josh is currently on furlough due to the chal

EP. 20 Driving Diversity to Improve Industry Health & Growth ft. Ashanti Bentil-Dhue, Founder of Diversity Ally, and Managing Director EventMind

Oct 7th, 2020 22m 27s

How do you scale your team to drive success? Why is it important to avoid homogenous groups when it comes to decision making? This week we are so excited to be joined by Ashanti Bentil-Dhue, Founder of Diversity Ally, and Managing Director of

Ep. 19 Developing and Optimizing you Competitive Advantage ft. Heather Physioc, Group Connections Director, Discoverability @ VMLY&R

Sep 30th, 2020 26m 39s

How do you stand out today amongst all of the content becoming available? Why is consistent messaging across an organization, and having a single source of truth so important?This week we are joined by Heather Physioc, Group Connections Direct

Ep. 18 - Connecting Brands through Immersive Experiences ft. Mason Rothschild CEO of Discordian Design

Sep 23rd, 2020 27m 19s

How do you marry the world of high art, with individual brands to better connect with targeted audiences? Why is immersive arguably more important during virtual engagements to drive attendee satisfaction?This week we are joined by Mason Roths

EP.17 - Learning from Global Virtual Experience Trends - ft. Paul Woodward

Sep 16th, 2020 28m 12s

How are other regions of the world approaching virtual experiences and engagements? What is V-Commerce, and how has it worked to drive buyer seller relationships in a virtual medium. This week I am very excited to be joined by Paul Woodward,

EP.16 - Strategies to Expand your Audience ft. Diana Frederiksen

Sep 9th, 2020 26m 20s

How do you expand your reach to new target markets? What are those crucial key steps required to help assure success, and set goals/expectations?This week, I am so excited to be joined by Diana Frederiksen, Business Development Manager at Sto

Ep. 15 - LISTEN first, then assess, ft. Shari Levitin, CEO/Author/Sales Guru

Sep 2nd, 2020 24m 47s

How do you recover from lost revenue, and lean on your audience to self assess and better serve them to accelerate through recovery? Why is it so important to find new ways to connect audiences?This week I am so excited to be joined by, Shar

Ep.14 - First Quarter Highlights - The top insights from our top episodes!

Aug 27th, 2020 24m 57s

To celebrate this launch of our website www.robert-chain.com, we wanted to share an episode highlighting the best insights from our top 5 episodes (in no order!) from the first quarter. Please be sure to take a listen as a preview to the level

Ep.13 - Serving one of the most important communities, front line medical workers during COVID-19, ft. Shannon Binger, CEM Senior Manager, Meeting Services at American Thoracic Society

Aug 19th, 2020 25m 55s

How do you engage one of the most important communities; front line medical workers during COVID-19? Why should you look at additional marketing channels to reach your audience?This week we are joined by, Shannon Binger, Senior Manager, Meet

Ep. 12 - Why Personalization is key for audience engagement ft. Shanae McFadden, CMP, Senior Manager of Events & E-Learning @CHPA

Aug 12th, 2020 16m 13s

How do you better engage audiences virtually? Why does personalizing the experience matter so much in virtual events? How do you guarantee return attendees?This week we are joined by, Shanae McFadden, CMP, Senior Manager of Events & E-Learni

Ep.11-Enhancing the Customer Journey ft. Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast

Aug 5th, 2020 20m 12s

Scientifically, what matters most when enhancing the customer journey? Why are emotional connections so important to experiential marketing?This week we are joined by, Marie-Claire Caldwell, Head of Sales and Marketing @ ICC Belfast and PCMA

Ep. 10 - Becoming an Expert & Networking ft. Meagan Prescott, Asst. VP of Conferences and Events @ SIFMA

Jul 29th, 2020 20m 5s

Do you want to be in the room where it happens? Interested in how to get your voice heard at any stage of your career?This week we are joined by Meagan Prescott, Assistant VP of Conferences and Events at SIFMA, (2x) Board of Directors Elect a

Ep. 9 - The Future of Event Data & Metrics ft. Richard Carreon, Director of Marketing @ Refersion

Jul 22nd, 2020 31m 42s

How do you create a seamless digital customer journey for an event? What opportunities and stories can you derive from the additional data captured at Virtual Events?This week we are joined by Richard Carreon, Director of Marketing at Refersi

Episode 8 - VR Learning & Environments ft. Sophie Thompson I Founder and COO of VirtualSpeech

Jul 15th, 2020 15m 23s

How would someone develop or improve soft skills especially during a time of quarantine? Can you utilize metrics to measure audience attention & the up-skilling of an individual in a virtual setting? This week I am very excited to be joined by

Episode 7 - Ondemand: A Discussion on Virtual Formats & the Sales Cycle - ft. Kyle Smith I Partner, The Bridge Group

Jun 30th, 2020 19m 47s

Why should I put on a webinar? What does sales hiring look like coming out of a pandemic? This week we are very excited to be joined by Kyle Smith, Partner, at The Bridge Group. In our discussion Kyle shares his thoughts on simple ways to impro