Welcome to another episode of Rachael Academy. When economies fall apart — and this happens more than you might think — many business owners find themselves in a position of desperation. As business owners, many of us are all in, meaning our livelihoods and the ability to provide for our families rests upon the success of our businesses. When circumstances around us change that are outside of our control, stress, fear and anxiety can build quickly.
During the last major economic crash in 2008, I was a new business owner with a company. To make matters worse, I services, which, at the time, were at the bottom of people’s lists of things to buy. I was faced with the decision to call it quits or fight for my company and make it work despite the economic situation we faced.
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