We all know the power of setting goals, declaring the actions we will take—even if they are outside our comfort zone—and then taking those actions to progress towards our goals.  But what about the opposite—defining what we WON’T do?  It turns out there is great value in setting boundaries that eliminate certain possibilities.  In this episode, Jeff explains the value and importance of defining what we WON’T do, and describes the number one most important thing to decide NOT to do. 

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