In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media.
Show Notes
00:00 Introduction and Background
01:30 Brand Building and Evolution
07:05 Targeting the 50+ Female Audience
11:47 Pushing Boundaries and Challenging Stereotypes
15:36 Leveraging Hosts as Influencers
20:08 Integration of TV, Digital, and Social
24:04 Storytelling in Social and Digital
28:26 Approach to TikTok and Short-Form Content and Importance of Testing and Learning
34:52 Managing Content Production and Consistency and Importance of Planning and Strategy
40:10 Exploring Pinterest as a Platform
44:44 Shift in Aesthetic Preferences on Social Media
45:50 Influence of Different Companies on Social Media Thinking
Host: Eric Gray
Guest: Heather Brinckerhoff
Producer: Lauren Berlin
Editor: David C Schuett
Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us
Follow us on social media: @WeareMaverickCo
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