00:00 Introduction and Background 
01:43 Working with Nutter Butter and Sour Patch Kids 
04:04 Using Social Media to Build a Rabid Fan Base 
08:17 Challenges of Using Social Media for Brands 
12:19 Connecting and Engaging with the Audience 
16:19 The Creative Process and April Fool's Day Activation 
23:22 The Importance of Ingenuity in Creativity 
24:01 The Importance of Simplicity in Branding 
24:39 Being Always On as a Brand 
25:14 Seizing Opportunities in Real Time 
26:09 The Power of Social Listening 
28:08 The Impact of Agile Social Media Strategies 
29:20 The Importance of Being Plugged In 
30:15 Learning from Other Brands 
32:13 Embracing Failure and Taking Risks 
34:19 The Future of Marketing to Gen Z 
36:23 Preparing for Gen Alpha 
39:28 Saying No to Ideas and Embracing Creativity 
41:10 Bringing a Comedic Approach to Marketing 
44:03 Closing Remarks and Where to Follow Aubrey