Sarah Jane Thomson’s business career has lessons, experiences and inspirations for all of us in the SME sector.

It can be a Groundhog Day of unending challenges without reward, but Sarah says “never, ever give up, believe in your business mission - because it’s all in the implementation not the inspiration”.

In part 1 (the previous episode), Sarah reflected on the challenges of bringing up three young boys while leading businesses with her husband Steve.

It’s full of compromises despite all the progress for women in the last two generations.

A struggle and a juggle you might say.

Now in this part 2, we talk about the unremitting focus of fundraising, how committed you have to be in that mission - and investors: are we more risk averse here than in gung-ho America?

And what about the knowledge curve, keeping up to date with the increasing regulatory environment and new tech platforms. Does she keep it simple with old principles or make sure she’s right on it?

🎧 LISTEN TO THE INVALUABLE SME EXPERIENCE OF SARAH JANE THOMSON