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Radio on Main StreetEpisodes
Radio Advertising Bureau
Radio on Main Street
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Episodes of Radio on Main Street
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The one thing we all have in common, no matter what our job title is, what market we work in or who we work for – we all experience change. How we deal with change can determine our success. In this episode of Radio on Main Street, Erica Farbe
The responses from our panel of research experts was so good we just had to probe further! In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the curre
There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times. With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying ha
Listeners have a personal connection with Radio’s influencers – the on-air talent. They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections
Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations. Some of you may know Carl through the business but many of you know Carl because he has become one of the most visib
As Erica Farber, President & CEO of the RAB, was preparing for the last podcast of the year, she began thinking about specific areas of personal focus on for the new year. She posed this topic to our senior leadership team at the RAB and, in th
This week we are bringing back one of the best of the year podcasts. With the election season heating up we didn’t want you to miss this one.In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Passwaiter, VP & GM at K
Thursday, June 4, 2020 is one of Radio’s most important events of the year. It’s the annual Mercury Awards, the only competition exclusively devoted to radio to encourage and reward the development of effective and creative radio commercials.
The job of a General Sales Manager continues to change. With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams
It is no secret – audio is hot! And the need for great, effective radio commercials is even hotter.In this edition, Erica Farber, President and CEO of the RAB speaks with Dan Price, President of Oink Ink Radio, a creative radio services compa
Gen Z refers to the generation of individuals born between 1996 and 2010. Representing over 25% of the U.S. population, this is a generation raised entirely on the internet and social media. They are beginning to enter the workforce and they ar
Consumers today have numerous content and entertainment options. Radio still plays a key role as one of these options, so it is important that radio keeps listeners engaged and tuned in – for as long as possible.In this edition, Annette Malav
Podcasting – it’s a term we are all familiar with because we hear a lot about it in the media landscape today. Podcasting is such a growing form of audience engagement and right now there are over 800,000 podcasts being produced and published.
Generation Z. Born after 1995 and unaware of a world without the internet or mobile devices, this generation now makes up over one quarter of the U.S. population. Their unique views on culture, brands, language and purchase behavior are vastly
As discussed in last week’s podcast the opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.In thi
The opening session of the first full day of this year’s Radio Show was titled, “You’re Not Just in the Radio Business” and it centered around stories told by innovators who’ve made the transformation.In this edition, Erica Farber, President a
The youth of America are experiencing depression, anxiety and suicide at alarming rates. With a mission to serve their local communities, Bonneville has launched a companywide campaign titled, Everyday Strong. Their focus is to help change the
Growing revenue with new and inventive ideas is a focus at every radio station no matter the size of the market. One of the ways to increase revenue at the local level has been around for years – it’s called co-op. While co-op is not a replac
Super serving the local community is one of radio’s great strengths and that super service can be demonstrated in multiple ways. No matter the market size, providing local news, sports and information, public service programing, community acti
One of the hottest topics in audio today is podcasting. There are now more than 700,000 active podcasters and recent research shows that 51% of the U.S. population have listened to a podcast, with 22% of the population listening on a weekly bas
With the many media choices available today for the listener, it is more important than ever to truly listen to the listenersIn this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a divisio
One of Radio’s greatest strengths is talent, and talent are defined as those both on the air as well as those off the air.In this edition, Erica Farber, President and CEO of the RAB, speaks with Greg Strassell, SVP Programming for Hubbard Radi
Whether it be claims stated in an ad, contest rules, required paperwork for political to social media and posting photos online, the one question that always must be asked is, is it legal?In this edition, Erica Farber, President and CEO of the
Radio on Main Street Podcast Featuring Brian Wieser, Global President, Business Intelligence, GroupM
The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets, audiences, partners and platforms to name
How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.In this edition, Erica Farber, President and CEO of the RAB, speaks with audio co
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