Raincatcher Podcast Insights

Hosted by Marla DiCarlo, this show discusses the ins and outs of selling and buying businesses and building value for the future. We toss around the cliché that small business owners put tons of blood, sweat, and tears into their businesses. This is true. Too often, small business owners leave money on the table. They don't take advantage of negotiation because they don't know how to improve or can't determine the right way to market themselves.

Don’t have a sellable company? That is the reason we’re here! Welcome to the Raincatcher podcast.

There's no such thing as an ugly baby, but there is such a thing as an ugly company! Creating a great business doesn’t equate to creating a sellable business. As a small business owner, you invest a significant portion of your personal life into growing your business, so when it comes time to sell your company, it can feel strange and unsettling, similar to sending your child off to college. Marla and Susan show you how to build a business you can be proud of and breaks down the steps to create a mature and sellable business.

Small business is the heartbeat of America, and everyone deserves their chance at the American Dream.  At Raincatcher, Marla and Susan transform small to medium-sized businesses into built-to-sell companies. They help buyers find remarkable enterprises that establish their own legacy.

Increase your awareness around the entire process of selling your business. Every week on Raincatcher, Marla and Susan have fun and informative conversations with small business owners and professionals. Hear their experiences in building value in their company to sell it. Learn from their insights and lessons from going through the process. Experience ultimate freedom and options.

An accomplished business consultant with more than 30 years of professional accounting experience, Marla DiCarlo is the Co-owner and CEO of Raincatcher. Raincatcher has been named by Inc. Magazine as  #1 Business Broker, Best Workplace in 2020, and #376 on Inc. 5000 List in 2021.

Born into a family of entrepreneurs, Marla’s experience spans many different facets of business, including accounting, M&A, finance and management. 

From 2000 to 2008, Marla worked as Director of Accounting for an M&A and investment group that specialized in the purchase, capitalization, and management of real estate and businesses in various sectors. While there, she was responsible for new business deals, investments, and financing and has worked with groups such as Credit Suisse First Boston, ISS Group, Venture West Group, and Madison Dearborn Partners. In 2009, Marla started a fractional CFO, accounting and bookkeeping company which she eventually sold to a private equity group in 2016.

Marla has a Bachelor of Science in Accounting and is a member of several professional organizations. Originally from Arizona, she currently lives in Colorado with her family. 

Get ready to exit your business and start the next stage. Join Marla DiCarlo and learn what universal drivers are essential to make your business attractive and sellable. Only here on Raincatcher.