2017 has been called the Year of the Influencer, and with good reason. As we learn more about the benefits of influencers in digital marketing, we start to recognize more benefits.One of these benefits that influencers can provide is the critical "micro-moment" for their followers. A micro-moment is a moment in a customer's path to purchase where they're able to make a more informed and educated decision that can ultimately lead to a purchase.How do influencers create these micro-moments? We sat down with Global Account Lead Michelle Attar to discuss what a micro-moment is in marketing, how these moments are pivotal for the customer (and brand!), and the role influencers play in creating them. For more information, and for resources on today's episode, be sure to check out the accompanying blog post on the Rakuten Marketing Blog! Link: http://blog.marketing.rakuten.com/affiliate/podcast-creating-micro-moments-through-influencer-marketing