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Mason Pelt
Ramblings by Mason Pelt (podcast)ClaimedEpisodes
Mason Pelt
Ramblings by Mason Pelt (podcast)
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Writing, like nearly all creative work, does not in and of itself generate money. Something, books, subscriptions, tickets, advertising, and so forth must be sold to turn writing into cash. So publishers, media executives, and the like exist, m
The advertising economy is starting to resemble a collection of interconnected multi-level marketing schemes. Some kind of intermediary firm sits atop each pyramid brokering the serving of ads to eyeballs. Under that are ad agencies, and tech f
Today HackerNoon deleted not only my profile, and every article I've published on the site; they also deleted every article that referenced me. The reason for the erasure is a dispute about canonicalization for syndicated content. It's as dumb
The Business Of Helping Build Businesses by Mason Pelt was first published in HackerNoon on January 12, 2020. While This article was published first on HackerNoon, the website's editorial team deleted it following a copyright dispute. This arti
To greatly paraphrase Tolstoy, you can explain anything to a complete ding dong if they know nothing about the topic, but you'll fail to explain it to the greatest minds if they start with any preconceptions. Cognitive bias is powerful. People
People strive to be brands creating a loss of self, and often a loss of any potential brand. Brands try to be people, in programmatic and contrived ways. Both are organic as a Twinkie asking how the fellow kids are doing.On a call for a long-de
Bud Light hired Dylan Mulvaney for a promotion. Mulvaney is trans, and while famous, not Beyoncé famous. Also, Mulvaney is not the kind of person normally associated with Bud Light, causing some uproar. The buzz has probably been incredible for
Google grants access to information kings didn’t have 50 years before. I have consumed so much content, books, podcasts, movies, articles, songs, and possibly the Ph.D. thesis of a woman from Chesapeake. I cannot remember it all. Like most, I’l
Today is my seventh day of Twitter limbo. On March 31st, I became Elon Musk’s mother for several hours. But the account was put into a type of quarantine. My username replaced by a dot, my photo removed, I cannot log in. But my profile, with th
Forbes is the best in the business at monetizing frauds on the way up and later on the way down. Javice was the CEO of a startup called Frank that JPMorgan Chase acquired in large part because of the over 4 million users the company boasted. Th
As a writer, Stephen King is famous, prolific, and respected. He’s published over 70 novels, novellas, and non-fiction books. Whatever brain chemicals Stephen King gets from using Twitter is all he receives from his free work to add value to th
In the congressional hearings about TikTok, most complaints from the U.S. ruling class apply to all social media platforms. The main complaints also apply to all major internet companies monetized from collecting consumer data. The claims of Ti
AI is going to give super powers to Blackhat SEO, breaking online search as we know it. RIP magic box at the top of the browser where we all reflexively type “how to [blank]”, “[blank] near me”, “best [blank] Reddit”, and anything else we seek
Every digital advertising platform wants more revenue and less expense. Policing ad quality is an expense, whereas advertising, whether the purpose is legitimate or not, generates revenue. Only when the economic incentives shift due to public o
Seeing engagement bait posts in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the beh
A mythology of artificial super intelligence has dominated the conversation about AI since the 80s. Constant media coverage of AI as if it’s a dark and threatening abyss likely to usher in an apocalypse is impacting how AI is developed, cloudin
At one time, Valleywag part of Gawker served as a tattletale hall monitor for the startup community. But since Peter Thiel sued the publication out of existence, the startup world has run amok without media coverage until hundreds of millions o
“I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” Was said by Thomas Edison after a reporter asked him How did it feel to fail 1,000 times [when inventing the lightbulb]?” I really think failure is needed to further
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