Last year, I attended The Wizard Academy’s Reputation Tool Chest workshop taught by award-winning business journalist, Dean Rotbart.

Dean is the host of Monday Morning Radio, a popular business-to-business podcast that in 2016 alone attracted more than a quarter-million listeners. With Dean’s help, I launched RANCHCAST with LEM LEWIS earlier this year, and I’m pleased that Dean continues to work with me to build our RANCHCAST audience and ensure the quality of our episodes.

This week Dean and I share hosting duties – combining our two audiences for a very special interview. Our guest is Michele Payn, a nationally recognized influencer in the large, growing, and very successful farm-to-table movement.

Michele is CEO of Cause Matters Corp., a consulting firm that advises companies and individuals on how to influence public discourse surrounding agriculture, health, and nutrition topics. This week Michele celebrates the official publication of her newest book: “Farm Truths – From Farm to Table.”

While my expertise is in ranching, farming, and rural real estate, Dean is an expert on small business, reputation management, and effective communication. Together we explore with Michele both the business and the nutrition aspects of ranching and farming, and debunk some of the most common food myths.

Photo: Michele Payne, Cause Matters Corp.

Interview Conducted: March 8, 2017