In this episode, host discusses how to turn one listing into multiple transactions and maximize profits. He introduces the Listing Multiplier Index, which is a way of measuring how many transactions a listing can produce. He explains that most agents land between 8-15 points on their Listing Multiplier Index, meaning they could make an extra $30,000 on their next 10 listings by raising it to 1.5. He gives various strategies for doing this, such as an Instant Open House landing page, a downloadable property photo tour, just listed postcards to the neighborhood, and targeted Facebook and Instagram ads. He encourages listeners to try out these strategies and maximize their profits.