RankUp episode 6 is the second episode in our new 45 minute format and the very first Knowledge Panel episode! This is our opportunity to hear from SEO team lead Sean Burton on the topic of his choice.

Sean has been involved in the digital marketing industy for a number of years now, working in-house and at three different SEO agencies. He spoke to us about what has and hasn't changed in that time, including both SEO strategy and the way that agencies actually work.

This episode is a great listen if you're interested in the evolution of SEO and understanding why it looks the way it does today. To hear more of Sean's thoughts, head back and listen to episode 5: our Top Stories episode.

We'll be back in a couple of weeks with the first episode from Helen Freeman, who swapped PPC for SEO last year and will be sharing some of the insights that has given her.

In the meantime, we really appreciate any reviews and shares to help grow the show’s profile. We’d also love to hear any SEO questions you want to discuss on the show - you can get in touch with Ben and Edd on Twitter at @BenJGarry and @EddJTW.