Have you ever noticed that there are two types of people, those who do something with the expectation of getting something back, those who do something just because it is the right thing to do. In this episode, we talk about the strategy of Pre-Eminence. That is the idea of turning up in advance of getting something back, of being the protector of those around you, just because of who you are and not what it will do for you. This is normally a term associated with business, but it has implications far beyond you and your customers. Enjoy!