The best way to prepare your business for selling is to think like a buyer. Gower Idrees, CEO of RareBrain calls this process reverse due diligence, which is similar to getting your house ready for sale. You don’t put a home on the market with mold under the carpet, leaky ceilings, termites, and three years arrears in property taxes. The potential buyer will discover the problems as soon as the home inspector arrives. The same is true when selling your business. A potential buyer will look for any blemish to lower sale price. In this podcast Gower Idrees, CEO of RareBrain, outlines how reverse due diligence can help prepare you to sell your business.