Jay reid is a writer and director based in Montreal, Canada. At the time of release Jay in Cannes with Telefilm Canada, who are supporting his latest short film Lifelike under there Not Short on Talent series.

Ivan and Jay talk about the process of approaching a film festival as a filmmaker and how to hustle it right. Having both been there before with zero clue of how things work, they talked through the best way in approaching such a prestigious film festival and market place.

Lifelike - www.hentucky.co.uk/lifelike