Insider Pinterest Secrets For Growing Your Business – with Yuka Ohishi
Insider Pinterest Secrets For Growing Your Business – with Yuka Ohishi
Insider Pinterest Secrets For Growing Your Business – with Yuka Ohishi
Most of us think of Pinterest as a place to collect ideas. But if you are a creative, the platform is also a powerful way to get your work out into the world. So, how can a maker or an artist or a blogger use Pinterest to grow their audience? What are the best practices for improving your discoverability on the site? What are the secrets to using Pinterest to take your creative business to the next level?
Yuka Ohishi is the International Program Manager and Creator Programs Lead at Pinterest. She has been with the company since 2014, serving as Community Marketing Manager in the Tokyo office before transitioning to her current role in San Francisco. Yuka is also a content creator in her own right, running a YouTube channel that incorporates travel vlogs, tech tutorials and lifestyle videos.
Today, Yuka joins me to explain Pinterest’s function as a visual discovery engine and the company’s view of pins as a call-to-action. She offers insight around leveraging a business account as an aspiring creative and claiming your domain to get the most out of Pinterest. She also introduces the platform’s new features, including the hashtag and following feeds. I ask Yuka about using Pinterest for content planning, and she shares the company’s support of brand collaborations. Listen in for Yuka’s advice on boosting your discoverability and learn the best practices for using Pinterest to grow your creative business!
What You’ll LearnYuka’s insight on how to see pins as a call-to-action
How creatives use Pinterest as a communication tool
What sets Pinterest apart from typical search engines
Yuka’s best practices for increasing discoverability
How to leverage Pinterest’s visual search technology
Connect with Yuka Connect with BethEmail [email protected]
Resources MentionedFrom The Podcast
Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging
Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.Join Podchaser to...
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