The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess).
The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass.
Listen carefully, put these concepts to work, and you WILL sell more of your stuff.
Key Insights
Video and Transcript
https://www.rayedwards.com/643
Links
AI Marketing Academy Live - “Master the Power of AI to Multiply Your Income, Influence, and Impact … In 3 Short Days.”
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