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Is blogging dead? It’s a question posed to the internet over and over again as content creators shift with the ever-changing tide of social media, sales funnels, and email marketing. And when bloggers struggle to answer this question, they often cling to the business models that others have successfully used to get to where they want to go. But climbing someone else’s ladder is never as impactful, or fun, as climbing your own. That’s why today we’re talking to Kathleen Shannon, owner of Braid Creative & Consulting and co-host of the Being Boss podcast. Kathleen specializes in personal branding and helping creative entrepreneurs blend more of who they are into the work they do.

In this conversation, Kathleen shares why paying attention to the little things can have a massive impact, how getting clear about her goals for her blog helped her earn more revenue, and why she thinks you should be giving all of your best stuff away for free.