Get ready to share your news with the media by following Cathy Kelly's proven formula for getting media coverage.Learn the foundations you need to have in place to get your business or organisation's story out there and harness the value of the media.Cathy Kelly has got more than 20 years' experience of working within the industry, first working as a journalist, and then as a London PR consultant specialising in crisis management and PR for hospitals and health trusts. She has also worked in the home care, sustainable and technology sectors among others.She has written for and dealt with many media, setting up filming and various media interviews - most recently BBC's The One Show. She's worked with international and national publications and media outlets including The Times, The Telegraph, The Engineer, Business Insider and many green and sustainable media.