Glenn Fisher: The man. The myth. The legend.

A UK-based copywriter, author of The Art of Click (use code CLICK for 20% off – seriously, it's my fave copywriting book – do it ;)) international speaker and host of the All Good Copy Podcast (10/10 'hahas' from me). And just a really good bloke too.

Here we chat all things ideas. What makes a good one? How can you create one? And once you've let it out into the world, how can you tell if your good idea actually... worked?

Glenn lets us in on his CIA secret formula (super easy to use immediately). Then applies this to a disruptive ad by Uncommon for BrewDog.  

Thank you Glenn for being on the show and thank YOU for listening!

And thank YOU for listening.

Happy ears? Leave a rating and review and it'll make my day. Nay! Week! 

Wanna chat? Stalk me on Instagram @readcity, catch me atwww.readcitywriting.com or send me your e-five at [email protected]

TAKE THE BRAND PERSONALITY PLAYLIST QUIZ!

Readcity Radio's music is made up of a mix from:

UPBEAT FOREVER

Music from https://filmmusic.io

"Upbeat Forever" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

I CAN FEEL IT COMING

Music from https://filmmusic.io

"I Can Feel it Coming" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

HAPPY BEE

Music from https://filmmusic.io

"Happy Bee" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

PILOT ERROR

Music from https://filmmusic.io

"Pilot Error" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

SINCERELY

Music from https://filmmusic.io

"Sincerely" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

HAPPY ALLEY

Music from https://filmmusic.io

"Happy Alley" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

MELLOW ROCK

Music from https://filmmusic.io

"Melo Rock 8" by Sascha Ende (https://www.sascha-ende.de)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Music from https://filmmusic.io

"Melo Rock 2" by Sascha Ende (https://www.sascha-ende.de)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

SIMPLE JOY

Music from https://filmmusic.io

"Simple Joy" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Music from https://filmmusic.io

"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

CLIMB

Music from https://filmmusic.io

"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Grand Canyon

Music from https://filmmusic.io

"Grand Canyon " by Claus Appel ()

License: CC BY (http://creativecommons.org/licenses/by/4.0/)