Can a name and a voice really impact a business's trajectory? Can the words you use and how you use them truly cut through the noise? And how do you create a distinctly memorable voice as an emerging startup? Banjo Harris Plan of Good Pair Days takes us through the lot!

Score a free $23 bottle of wine from Good Pair Days here

Check out Good Pair Days here

Connect with Good Pair Days on Instagram here

A huge thank you to our random acts of compliments guest, Mandy from On the Net. Do you know a business who deserves a complement? Email it to me at [email protected] with what you think they're doing exceptionally well!

Did you like this episode? It'd really make my day shine brightly if you left a rating and review. And connect with me on Instagram. While you're at it, take the Brand Personality Playlist Quiz!

Readcity Radio's music is made up of a mix from:

UPBEAT FOREVER

Music from https://filmmusic.io

"Upbeat Forever" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

I CAN FEEL IT COMING

Music from https://filmmusic.io

"I Can Feel it Coming" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

HAPPY BEE

Music from https://filmmusic.io

"Happy Bee" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

PILOT ERROR

Music from https://filmmusic.io

"Pilot Error" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

SINCERELY

Music from https://filmmusic.io

"Sincerely" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

HAPPY ALLEY

Music from https://filmmusic.io

"Happy Alley" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

MELLOW ROCK

Music from https://filmmusic.io

"Melo Rock 8" by Sascha Ende (https://www.sascha-ende.de)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Music from https://filmmusic.io

"Melo Rock 2" by Sascha Ende (https://www.sascha-ende.de)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

SIMPLE JOY

Music from https://filmmusic.io

"Simple Joy" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Music from https://filmmusic.io

"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

CLIMB

Music from https://filmmusic.io

"Climb" by Alexander Nakarada (https://www.serpentsoundstudios.com/)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Grand Canyon

Music from https://filmmusic.io

"Grand Canyon " by Claus Appel ()

License: CC BY (http://creativecommons.org/licenses/by/4.0/)