View the Blog, Transcript, Audio: https://loriballen.com/strategic-facebooking/

ERICA’S GUIDE to Strategic Facebooking:

1) Don’t be a secret agent

2) Don’t be afraid to be who you are

3) Post on both your person and business Facebook pages

4) Post as much as you feel comfortable; don’t be afraid of what others are thinking about with the frequency of your posts

5) Friend everyone (check their profile first – some are spammers and freaks)

6) Strategically group every person you friend (Restricted, real estate agent, friend, lenders, title reps, referral agents…by whatever groups you create to track who you’ll be strategically posting to. NOTE: most people go on my restricted group so they only see my public posts)

7) Invite your friends from your personal page to like your business page (I personally do not ask other agents to like my page because they are not my target audience and I don’t want my algorithms to be skewed not to mention, I don’t want to pay to advertise other agents as part of my ad or boost demographics)

8) Unfollow the folks you don’t want to follow; See first the folks you want to make sure you see first (past clients especially, but also people that are most likely to send you referrals; By seeing them first, you’re able to keep up-to-date, maintain your relationship, stay present in their lives and then use programs like Send Out Cards to personally reach out on important life events.

If you’re interested in trying Send Out Cards here’s a link to try it: https://sendoutcards.app.link/T42PvGJZ1x)

9) Make sure that my public posts are a mix of business as well as things about your personal life that you don’t mind sharing publically

10) Outside of public posts, the posts that show your children and their names, political posts, etc… are posted to your ‘friends’ group on your personal page. No one on the restricted list/group can see these friend posts

11) A business page is 95% of the business and your community. Now and then throw up a personal post that you’re willing to share publically; you’ll have people who like and follow your business Facebook page that you’re not ‘friends’ with on Facebook

12.) Tie your website into your business Facebook page; promote your website blog posts via Facebook to bring traffic to your site

13) Create and push out ads and boosted posts on your business Facebook page; exclude agents and target specific audiences. I’ll elaborate on defining your audiences:

?? http://www.loriballen.com - Lori Ballen shares online marketing tips that have led her to build and even sell several successful businesses through internet lead generation and team systems.

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