Developing A Niche can help you make more money? - Ep 201

On this episode of the Real Estate Fight Club, Jennifer, Monica and Ryan Bowman talk about "Can developing a niche can help you make more money?" Ryan gives us an in-depth talk about how and why he niched down!

Tune in and find out more about the pros of developing target clients and why you should also think about doing this in your business!

Episode Highlights: 

• Jennifer asks Ryan how he decided to niche down to veterans and first responders.
• Ryan responds by saying that the 911 incident made him look up to the first responders in the beginning, and that’s why he came up with the hero project.
• When you decide to niche down, you should always be sincere and really care about the people you want to help.
• Ryan’s program, his clients are first responders, he calls those “hero homes” and I give 20% of admission back whether they're buying or selling, or both in the form of a rebate.
• Jennifer asks the question “Why did you niche down?”
• Ryan responds you have lots of competition wherever you are, and being able to stand out will be really good for your business.
• Monica asks about his social media system that helped build his business and niche
• Jennifer asks why people hesitate to get a niche, and if people are interested in doing so, what steps should they take?
• Ryan answers that people hesitate that they will not have the same thing in common with other people
• Be consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do!

3 Key Points:

1. When you decide to niche down, you should always be sincere and really care about the people you want to help.
2. You have lots of competition wherever you are, and being able to stand out will be really good for your business.
3. Be consistent. Put the message out there every way you can. Take advantage of the current social media tools that we have to help people recognize what you do!

Tweetable Quotes:

• “I remember 911 like it was yesterday and just you know seeing the pictures of the first responders, you know, at that scene, it just hit me and ever since then especially. It's just been something that I've been looking for a way to give back and to better support them.” - Ryan Bowman
• “So you have lots of competition wherever you are.” - Ryan Bowman
• “Whatever you do, you've got to be consistent.” - Ryan Bowman

Resources Mentioned: 

• Jenn Murtland LinkedIn | Facebook | (513) 400-1691 | Website | Instagram
• https://jennifermurtland.com/Vault/
• Monica Weakley website | LinkedIn | Facebook
• Real Estate Fight Club Podcast  Facebook page | Instagram | YouTube
• Ryan Bowman social media - @rryanbowman - #realtorryan
• Text the word Niche to 513-400-1691

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