Dig the well before you’re thirsty. What’s that supposed to mean?

If you’re scratching your head at the title of this episode, it’s yet another concept that I took away from the recent Mastermind group I attended. (The group is called Collective Genius.)

The reason this admonition resonated with me is because I was guilty of this early on in my investing business. I was guilty of starting out right… but was not finishing well.

I did well in ramping up my marketing, then I got a few deals, got busy with those deals, felt comfortable with the incoming cash, got lazy – and slacked off on my marketing.

All of a sudden I woke up and my well was dry. And I needed money. Get the picture?

I was thirsty, but now I was forced to re-dig the wells. Not a good situation. Learn to dig the right way in today’s episode.