22-year-old Isacc Lightbourn is absolutely crushing it in El Paso’s highly competitive real estate market. Not only has he closed 73 transactions as a solo agent, he’s done it without paying a dime for real estate leads. In today’s show, Isacc shares several strategies for generating free leads, including an in-depth breakdown of the formula he follows to produce viral home-tour videos with just an iPhone. Shelby and Isacc also discuss the mindset young Realtors need in order to succeed, how to get business from builders, and the best way to learn real estate fast.

Links:Follow Isacc Lightbourn on InstagramBoxBrownieFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!