This week Barry Coziahr welcomed his daughter, Sarah Coziahr, who works with him at RESPONSE! Targeted Marketing, onto the show. Sarah interviews Barry all about Lead Magnets. Barry explains exactly what a lead magnet is and tons of different examples of them.

Sarah and Barry discuss very successful lead magnets that they use at the office and what different industries can use as lead magnets. At the end of the episode Sarah gives you a really great opportunity.