Martin & Mike speak to Dr Rob Yeung who is a psychologist, coach & researcher in the field of goal achievement to discuss why people struggle with following nutritional or exercise advice and what can be done to help nudge people in the right direction. Tune it to discover: Is Mike on drugs?Are dietitians still the food policeMike being bought out by Big Steak Martins world tour Why persuasion and influence is important Martins fantasies about being a jacked superhero Are men pressured to look good? How do you get your clients to do what they said they would? i.e. follow the program etcWhy setting goals doesn't really work very well and what to do insteadApproach Vs Avoidance & how to use it to your advantage How high and low goals could improve your resultsWhat willpower is, how to train it and use it to your advantageplus a ton more!