Today we are joined by former Netflix marketer Barry Enderwick for a fascinating discussion about growth in uncertainty. Including the role of evidence-based insight in guiding the best way forward.

Barry and I sat down for coffee at the Hilton Sydney in a break in the annual Australian Market and Social Research Society Conference.

Barry is a passionate advocate of the role of robust research in disruptive business, and critically asking the right questions that the incumbent often miss, and is unable to respond to.

We discuss Barry's 11 years at Netflix while it scaled globally and disrupted large default competitors at the time. A fascinating discussion as to why cashed up establishment such as Blockbuster didn't see the end approaching and why such businesses are slow to respond to the more hungry and agile innovators. A great story of strong leadership triumphing.

Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player.

Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave.

Check out the Real People website - http://squareholes.com/realpeopleConnect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=enSend Jason an email - [email protected] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/Find out more about Square Holes - http://www.squareholes.com/Produced with Apiro Media - https://www.apiropodcasts.com/