Real Talk, No Fluff
Real Talk, No FluffEpisodes
Episodes of Real Talk, No Fluff
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In this episode, we're going to dive deep into the world of marketing funnels, uncovering strategies and insights to help your small business thrive. We're also welcoming a special guest, funnel expert Michelle LaRue of SonjaBlue Digital Market
You've set your sights on Facebook, Instagram, or maybe even LinkedIn or Pinterest for your business ads. Here's the game changer: it's not about where your ads appear but who sees them. I'm talking about unlocking the power of targeting. In th
In this episode, we're discussing the elephant in the room. That's right, folks - we're talking about GA4! We'll cover the differences between Universal Analytics and GA4, and how you can work around them to effectively track your marketing and
Imagine that you are sitting in a meeting with your boss or client, discussing details of a campaign that you wish to launch. That's when your boss or potential client turns to you and asks, "Can you create a landing page for this?" What is yo
In this episode, we're going to talk about Facebook ads. Why Facebook? Because as of 2023, Facebook has about 244 million users. That's 72% of the US population, so let's see how we can take advantage of it.
According to statistics, up to 93% of consumers have made buying decisions based on reviews, and 90% of those surveyed said customer reviews were a factor in their buying decision. In this episode, we're going to talk about the how and why of u
You've decided to outsource your online marketing - now what? In this episode of Real Talk, No Fluff, Liz and Ronda discuss the things you need and need to plan for when outsourcing your online marketing.
Are you considering hiring a digital marketing strategist but not sure where to start? If so, this episode of Real Talk, No Fluff is for you. Ronda and Liz talk about how to set up yourself and your new digital marketer for success.
What story does your website tell potential customers about your services, products, and brand? Does your website give your clients or potential clients an incredible sales journey? Is it set up to convert prospects into sold customers? In this
In this episode of Real Talk, No Fluff, we're chatting about processes and tools you can use to streamline your content planning, content creation, and content publishing needed for your online marketing strategy.
In Episode 14, we discussed what makes up a great content strategy. In this episode, we go deeper into the 6 essentials for planning and developing your social media strategy for your small business.
A content strategy is a roadmap for how you will use your written, visual, and audio content to reach your clients and achieve your small business goals. In this episode, we review the 3 essentials needed to create your content strategy.
Would you like to understand more about your customer’s journey on your website? Like, how did they find your website and what did they do once they got there? If you just shook your head, “yes”, this podcast is for you. Today, we discuss all t
82% of people read reviews about a business, product, or service before making a buying decision. But did you know that reputation management is more than just answering your online reviews? Learn about the other components of reputation manage
Do you know the differences between landing pages and the rest of the pages on your small business website? In this podcast episode, we explore landing pages, what they are, and why and how to use them in your online marketing.
If there was a way to affordably target your specific customer base with your message, would you take advantage of it? If you are shaking your head yes, then you will want to listen to this episode for an introduction to social media ads.
Business blogging offers a myriad of benefits. From improving your website SEO to marketing, we’re diving into the reasons why you should add blogging into your small business strategy.
Want your website pages to rank well in Google search results withOUT paying for ads? Search engine optimization, known simply as SEO, is how you do that. We’re going to demystify Search Engine Optimization, how it works, why it’s important for
Ever heard the phrase, “The money is in the list?” That list refers to your email list. In fact, the global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027 (Statista, 2021). In to
Do you think every social media follower you have sees every post you publish? Sadly, most don't. And it's because of a pesky, top secret thing called an algorithm. In this episode, we break down everything you need to know about algorithms and
Is your demographic for your business women under the age of 25? Should you be on TikTok, Facebook, or Instagram? Or is your demographic men over the age of 35? Should you be on Facebook or Pinterest? In today's episode, we're going to break do
According to Convince & Convert, approximately 233 million Americans use social media in 2021. This is a slight increase over 2020. The average daily usage is 2 hours and 27 minutes (October 2021). In this episode, we answer the question: “Does
According to research by Blue Corona, your website has 10 seconds to make an impression on your customer. Thirty-eight perfect of visitors will stop engaging with your website if the layout is unappealing. And 48% of visitors judge the credibil
The terms “online marketing” and “social media” are often used interchangeably. But are they really the same things? We’re breaking down what qualifies as online marketing in this episode of Real Talk, No Fluff.
Liz Jostes and Ronda VanBuren are both seasoned digital marketers who have come together to share practical, realistic, and straight-forward advice with small and medium business owners eager to understand the Whats, Whys, and Hows of establish
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