Danielle Alvarez, a proud Peruvian American, is leveling up the PR game. Dani moved from Miami to New York City in 2011, with a fire in her to become a savvy PR pro. Her focus was in the multicultural division of PR and after 7 years of seeing the same small-budgets, and brands getting a back-seat in the media landscape, she decided to create her own lane. Enter, The Bonita Project, an integrated marketing/PR and influencer agency created in 2018 on a mission to change how beauty, fashion, and lifestyle brands engage with multicultural communities by demonstrating their brand loyalty, social media engagement, and purchasing power. Dani and I discuss how she’s been pivoting TBP during the past few months and how the Bonita community is stronger than ever.

Danielle Alvarez IG - www.instagram.com/danialvarezpr

The Bonita Project IG - www.instagram.com/thebonitaproject

Visit the Realistically with Liz Website to read more about our guests - www.realisticallywithliz.com

Realistically with Liz IG - www.instagram.com/realisticallywithliz