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Hi. I'm

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Murielle co mom, an educator, I

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obsessed with helping other

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leaders builds meaningful lives.

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area. I'm so happy to

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have be on your show. I really

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Yeah, me too.

0:53

Me too. Because I, we haven't

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tell us a little bit who you

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are. Sure.

1:17

So I'm Lea Kara, her

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I'm in a lot of things. I'm the

1:44

have a dog who's sitting over

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here on this couch, and

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And if you're

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him, it's okay. And you know,

2:02

Yes. Well, I think my

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rebel side is I started this

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thoughts and my hopes with my

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everyday life, because I really

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world and agency world, there's

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very clear metrics that

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So people thought people, my

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colleagues, who I used to work

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person, and that humans were

3:39

complicated, and were messy. But

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messiness, and not trying to

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make all of our people fit into

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than it is when you try to make

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everybody checkboxes up.

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Yeah, that's

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nice. Nice. I like it. And a

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Do you know what is a

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brand right a brand? We define a

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exacting leader, if you are

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known as the person who's

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authentic. So it has to be real,

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you can't fake a brand. Are

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project, right? How many times

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have we started a new project?

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personal branding, is making

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sure that you are putting out

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brand, what other people say

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about you, and most people look,

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people say about you, your

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LinkedIn profile, your bio in

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reflects what you want to

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reflect. Sometimes that's

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Yeah. And so

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how do you start?

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Yeah, so the first

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piece if you are the other

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who we follow in work. So

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that's, you're already ahead,

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how you lead how these things,

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and sometimes people do is, you

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boss and say, What would you

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say, you know, how would you

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And then you compare the two and

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you see if there's any gaps,

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going to have potential you if

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you can't accept people for who

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then you actually hold that only

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elevates the whole team right?

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coaching mean, I had a coach and

10:05

the 360 said, I wasn't

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who, what's reflected back to

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you? What does that impact you

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know, it really is, is like, you

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know, with 25 years of

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bio used to say Lee Kara, her

11:15

with 25 years of experience

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the party, nothing. So instead,

11:39

now it says something like, lead

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a big business problem, you want

12:03

to solve it, you bring me in,

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I'm definitely known for my

12:14

sense of humor, maybe it's not

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just starts there. Like, what,

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what do people say about you not

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well, you can change your

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LinkedIn profile. So do that.

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things that you bring to the

13:09

party that make you different.

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be seek, they're not seeking

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someone 25 years of experience,

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could be PR person could be an

13:43

executive coach could be

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problems with practical solute

14:05

bit communications solutions?

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world and needs to be true? It

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can be aspiration, it should be

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Yeah. And

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then because the the world is a

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Absolutely. So the a

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few things, many things, a few

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PR departments, if you're the

15:11

CEO, this is your job, right?

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things, these are things you if

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you're the any leader, you

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are a senior leader, go tell

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your PR team that you want to be

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inside a company, what can you

16:03

be a spokesperson on for your

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you know, best practices,

16:23

trends, all that kind of stuff.

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things about Twitter. But if you

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want the media to find you, you

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Twitter. So then the next piece

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is are you speak were you

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you can do within the company to

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be a speaker within the company

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the media, men are quoted as

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experts about 70 75% of the time

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leader. And so therefore, your

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opinion counts. And you should

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women or 10 other women and

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maybe just focus on women, women

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blog, go make one happen. You

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could be an art, I tell your

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Right six, as Oh God, I don't

18:50

have time to do 1000 words,

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your company, these are all

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things that with your name

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that will help the company and

19:26

build your brand, right? Because

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general, you know, companies

19:44

that are selling a product

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newsletter that only goes to 50

20:02

people. Or it could be in the

20:09

Yeah. But

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what I also see is that many

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As my that's my

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business? Right? So I think that

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leaving, and they use ghost

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writers. The best ghost writers

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first we would, here's how we do

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it, right? The best ghost

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person's voice is. And then they

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provide the first draft. And

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can do in that. So you actually

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get, you know, I would never

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my name on something very

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different. So, I mean, I've

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companies that do Twitter for

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people, particular, you know, as

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Michelle Obama really good at

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that, right. Usually her staff

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20 people. Yeah, frankly, it

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could be 100 people, you just

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those people? Right? And go

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where that is? Yeah.

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Yeah, because

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I see a lot of people doing it,

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what do you mean, I

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think a lot of people do it, but

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every brand, like a like your

23:58

own company brand, a brand has a

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there attached to a company? And

24:14

then there were a lot of

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Yeah. But

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then there is also the question

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Yeah. So in that world

24:44

in so for this take you through

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points of view on important

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things? What will you and will

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have that position as much. In

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fact, as corporate leaders,

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money, or its charity money, or

25:52

where it doesn't put its money,

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have a son, who is a son who is

26:09

gay, and I have a son who has

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will and will not talk about?

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What are the three or four no

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in order to inform the future?

26:45

What's your point of view in the

27:02

know, we're the leader in X, you

27:02

know, you figure that stuff out

27:20

platform voice document? That,

27:20

and then we practice it with

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enough, if you want someone to

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represent you. Yeah. Not good

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you invest in

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that relationship. So it takes

27:52

Long term? Yeah,

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once you know

27:53

the voice, and you don't trust

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Yeah, a lot of times

27:58

what we do is just get people

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we decide where, where they

28:14

should show up? What are the

28:30

for them, we tell them exactly

28:30

what to do and how to do it. And

28:46

work to get a podcast off the

28:46

ground. It's a lot of work to

29:05

advance as much as possible so

29:05

that people can have time to

29:23

fan of Premier League Soccer.

29:23

And this the impact that Premier

29:44

topics in the last two years. So

29:44

being in constant communication

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up, you're gonna fix it, you're

30:02

gonna apologize, you know, all

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And so it's,

30:14

it's an investment then that you

30:35

Yeah. And I think that

30:35

if you start if you start in the

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doesn't want that sometimes they

30:58

can't prioritize that work. Like

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company. If you are getting it.

31:16

No, thank you anyway, you're not

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Go find another job. Because,

31:26

you know, you want to be in a

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that appreciates your

31:34

contributions and your

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Mm hmm. And

31:51

otherwise, if somebody says, I'd

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it's, for the three

32:04

month program, it's a $15,000.

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is like you just need to change

32:28

your photo, you're changing your

32:46

messaging, so that you can go do

32:46

it yourself. Sometimes people

33:02

people to be able to themselves

33:02

in a with a budget, that is

33:17

Yeah. And

33:17

then you would help them with

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the person here,

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usually. So I'm gonna think I'm

33:48

Yeah. Yeah,

33:48

because I see some leaders doing

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yeah, well, I mean,

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there's two pieces on that too,

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know, those really people who

34:26

have people just want to know

34:45

people. Yeah. So on LinkedIn,

34:45

it's finding who you following.

35:06

with you. So for, you know, for

35:06

those of us who have run

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your employees, even when they

35:24

leave you. Well, the easiest way

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don't have time for LinkedIn,

35:41

that will ask them to identify

35:59

list, like post something

35:59

interesting, we will share it

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it. I do this on Fridays,

36:17

Fridays, my ketchup day. So I go

36:35

a it's an ecosystem. Same thing

36:35

on Twitter, there are very few

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someone's doing this for you,

36:55

it's so important to know what

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to play, if someone's doing that

37:14

for you, they need to know you.

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network? Who's following me what

37:33

I see what's happening. And then

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they're not real people. Don't

37:50

worry about that. Just worry

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interesting. Okay.

38:03

It's work. I mean, it's

38:03

work it's work. It's working. I

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Instagram or trying to do that

38:23

we are influential. Our words

38:47

Our words matter so much. So.

38:47

You so you are influential? Mm

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leaders. We're, we're here to

39:09

make an impact. How do you make

39:29

that with LinkedIn and Twitter.

39:29

That only helps you. Yeah, only

39:35

Yeah. I like

39:35

the idea of lifting other people

39:41

Well, I think that's

39:41

the other piece, right? I mean,

39:59

a comedian Alright, have a

39:59

snarky comment. But if you're

40:20

choose to reinforce facts.

40:20

Absolutely, you know, amplify

40:40

in social media, just go back.

40:40

Thank you for your apology. You

40:57

Yeah, that's

40:57

also why I love the book The Go

41:01

Yes, absolutely.

41:01

Absolutely. Giving, and it makes

41:26

mean, it just like, Ah, got

41:26

angry. Whoa, yeah. So instead, I

41:41

about the person I supported.

41:41

And the other person is still

42:01

system or cultural systems will

42:01

come closer, because most of us,

42:26

one wants to hire somebody

42:26

negative? No, nobody wants to

42:41

Yeah, yeah.

42:41

But you can be positive, but I

42:54

Like, if you're mean,

42:54

that could just, you know, your

43:14

Like go through? Who's on that

43:14

team? What are the different

43:30

beginning, just talking about

43:30

the different roles, and what

43:51

the beginning, makes everything

43:51

more efficient, makes things go

44:09

What else are you looking

44:09

forward to contributing to this

44:26

long answers. But teams that

44:26

feel appreciated outperform

44:48

saying Great job or thank you

44:48

for your effort or thanks for

45:09

proven, they work more

45:09

efficiently because because

45:27

notice each other, and that's

45:27

your culture, you get hired, you

45:46

really bothers them. And if it

45:46

bothers them, it, you know, it

46:04

things, the less mistakes they

46:04

make. And the better the

46:28

from a business perspective, you

46:28

could be the meanest person in

46:47

leading when you're

46:47

appreciative. Yeah. Okay, which

47:00

Okay, so

47:00

let's finish on that note that

47:12

your personal brand,

47:12

your personal brand is reflected

47:17

Yeah,

47:17

exactly. Exactly. Everything. So

47:23

The easiest place to

47:23

find me is at my company

47:38

easy. Okay.

47:38

We will put the links in the

47:56

Exact already have one

47:56

make sure to one you want.

47:59

Yeah,

47:59

exactly. Well, thank you very

48:05

Thank you so much. Very

48:05

I really appreciate it. Hope we

48:09

Yeah, me too.

48:09

Yeah, you finished another

48:31

great week you rebel leader with

48:31

a hearts