Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-up

Using Brand Marketing to Grow Your Newsletter

2 days ago 17m 41s

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset

DEI For The Survival of An Agency Business

4 days ago 19m 8s

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of divers

Reimagining the Holding Company

5 days ago 20m 4s

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. Holding companies have a reputation for upselling services to clients regardl

How to Build Successful Customer Communities

8 days ago 13m 4s

Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Su

My New Book, "Marketing Superpowers"

9 days ago 15m 57s

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create dema

Branding Bad Birdie's Amateurs Collection

10 days ago 19m 27s

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers

Marketing Golf to Younger Demos

11 days ago 20m 6s

Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative an

Using Music As a Creative Expression of Your Brand

15 days ago 15m 54s

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Di

Assimilating A "Hero Product" Into A Creative Brand Campaign

16 days ago 14m 47s

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrat

Why Brand Awareness is Overrated

18 days ago 22m 51s

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delv

Challenging & Innovating Conventional Marketing Concepts

19 days ago 27m 18s

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Di

The New Era of Marketing & Content Graphing

22 days ago 17m 13s

Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connecti

Why Legacy Brands Are Falling Behind

23 days ago 26m 40s

Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind

How to Launch a Rebrand

25 days ago 25m 51s

Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Rebranding is a significant undertaking that can lead to powerful transformations for your business. However, the rebrand is just the begin

Rebranding the Harkey Group

26 days ago 19m 35s

Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Over the last 20 years, the advertising industry has grown increasingly complex, creating a high demand for specialized agencies. Instead o

How to Build Brands with Low-Tech Email Marketing Campaigns

29 days ago 20m 59s

Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper lev

Why Brands Should Focus on Nurture Over Acquisition

1 month ago 31m 20s

Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with

Rebranding Major League Baseball

May 21st, 2024 14m 5s

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer int

The Power Behind What We Buy

May 20th, 2024 20m 43s

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection

Amplifying Your Community as Brand Advocates

May 16th, 2024 10m 22s

VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leve

The Role of Marketing in Mergers & Acquisitions

May 14th, 2024 18m 29s

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seam

Rebranding in the Financial Industry

May 13th, 2024 13m 51s

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehens

Revolutionizing Creativity for Optimal Performance

May 10th, 2024 13m 38s

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. While award-winning creative can be visually impressive, effectiveness is the key measure. An ad's success hinges on its ability to move the customer towar

How to Turn Around An Underperforming Campaign

May 9th, 2024 20m 23s

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. Before diving into strategies to turn around an underperforming campaign, it's essential to pinpoint the root causes. However, many marketers make the mist