Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z.

Connect With: 

• Amin Shaykho: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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