Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imitating the tactics of larger brands. However, as small businesses do not possess the resources big players do, blindly emulating these tactics can be counterproductive and dilute their unique identity. Today, Andrew discusses why SMBs should not copy national brands’ strategies. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More