Follow-Up:

This All-State Ad is my new favorite commercial. Not only is there a strong grand statement--truly a manifesto and All-State even calls it an anthem--but it directly relates to the brand story of insurance. And they didn’t even need Snoopy.

All-State:

The ‘Are you in good hands?’ slogan has an interesting history. The slogan is one of the most recognized slogans in America and the longest running paid campaign.

In response to the increasingly crazy ads from Geico, Allstate introduced a ‘presidential ad’ with a serious tone and a somber approach. Yet another example of the phenomenon of a company eventually taking IP intended to be serious that eventually turns into a punchline.

The Main Campaigns

• The advertising character of Mayhem.

• Black President From 24 spots.

• Good Hands net in NCAA/NFL Football.