For over a decade Jared Mirsky, CEO of award-winning Wick & Mortar, has sat at the intersection of weed and culture as the undisputed “master of cannabis branding”. A powerful and respected voice, he leads the industry in evolving the image of cannabis in today’s society. “Rebranding Cannabis” hosted by Jared Mirsky, is a timely episodic interview series that deep dives into the highly successful careers of famous creatives, brand-builders, personalities, and entrepreneurs from the broad-reaching corners of the culture of cannabis. In these very intimate conversations, we learn about the uncensored realities behind the dreams these pioneers have built and the highways of laughs, tears, and smoke created along the way.