The newest publication covering tech is Future — a site owned and operated by Andreessen Horowitz, the powerful Silicon Valley venture capital firm. Partner Margit Wennmachers, who used to court press coverage for her company and its portfolio companies, now wants to go directly to readers, without relying on journalists to carry her message. She explains her strategy to Recode’s Peter Kafka.

Featuring: Margit Wennmachers (@wennmachers) Partner at Andreessen HorowitzHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us.Learn more about your ad choices. Visit podcastchoices.com/adchoices