Tom Boyd (@bonusfootage) is the man behind Creators Are Brands, the show that explores how storytellers are building brands online. He remains fascinated by how individuals are building  brands around their individualities.

What We Discuss:

• 00:00 Intro
• 01:37 What is the creator economy?
• 06:16 To get into content, start your own podcast
• 11:02 Start something with the end in mind
• 14:46 Best social media content strategies
• 21:11 Podcasts tell you stories from successful people
• 26:19 Finding and selecting guests
• 31:22 Build relationships that  supports your goals
• 35:32 Production process
• 38:06 Scripting questions for the interview
• 41:37 Promoting the show
• 44:02 Podcast episodes are getting shorter
• 45:36 Mistakes some podcasters make
• 47:40 The companion show podcast
• 50:14 Be clear about who you target audience is
• 55:49 Podcasters need to build an email list
• 57:31 Why Will Smith?
• 01:01:00 The only true failure is the failure to start

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In this episode of the Record Edit Podcast, Tom talks about content marketing and leveraging your podcast. From deciding who your target audience is, the type of content you want to put out to selecting guests, building real relationships and connections within your community, and the importance of having an email list.   

Episode Resources:

• Tom Boyd is on Instagram and Twitter
• 27 Tips from TikTok Experts (Video Lesson)