07: In this edition of A to Z, Bayard’s Associate Creative Director, Shannon Price, joins Zach and Andrea, wine in hand, to discuss the creative side of recruitment advertising. Zach and Andrea pick Shannon’s brain on what it takes to authentically capture company culture and how to communicate it through creative projects. Additionally, Shannon touches on her favorite projects, the ups and downs of creative processes, and what it means to ‘reinvent the wheel’ for each client. Also, Andrea and Shannon reminisce on their eventful around-the-world trip.