As Redox re-entered direct sales to assist the turfgrass industry, a major positive development involved getting a team with incredible knowledge and passion.

That hurdle was cleared with the hiring of Tom Breiner and Jeep Hogue, who have a combined 80 years in the industry.

While Hogue will work with customers in the Southeast, Breiner has the Northeast territory covered.  The latter said he’s excited for this opportunity, and the benefits of the TurfRx product line tie in well with keeping golf courses healthy, thus lowering some of the major concerns felt by superintendents.

“Sound agronomy is always a big challenge, and it relates to labor,” Breiner said. “Plants that are optimally grown with proper nutrition require less daytime watering, which is a real labor eater. A sound approach to dealing with agronomic issues can have lasting benefits."

Breiner has more than 50 years of experience in the golf turf industry, including 20 years at Fiddler’s Elbow Country Club, New Jersey’s largest golf facility. He played a significant role in this course becoming the state’s first Audubon Cooperative Sanctuary.

He said interest in sustainability is finally taking off in the turf industry.

“It’s becoming a more accepted concept, because it works,” Breiner said.