Asking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can’t just ask questions like “do you like my idea?”  

To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode. 

Join us and check out Rob's book here: https://lnkd.in/gn8Z58Su

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.