Last week we discussed how people within a business play a role in strategy, but what about the people that the business serves? In this episode of ReEnergize, Steve explains how to form a strategy centered around your customers rather than just your company. Learn the difference between customer service and customer experience, and how being proactive can play a key role in your strategy. Steve explains both what an ideal customer is and what values make up these ideal customers. Whether it be needs, passions, circumstances, social factors, or pressure, all customers are made up values that derive from these motivations. Listen in as Steve explains how to use these motivations and values to maximize the quality of customer experience and create advantages within your business.

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